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AWARDS

THE STORY SO FAR

The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.

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2015

In 2015, a dedicated conference, SponsorLive, was added to the programme and has quickly become a leading industry gathering, attracting top speakers from big brands and rightsholders.

2018

2018 saw the move to a bigger venue in Brussels, 180 participants (from 100 in 2017) and an exceptional line up of international speakers and inspiring case studies.

2019

In 2019 SponsorLive and the European Sponsorship Association (ESA) joined forces to create Europe’s premier sponsorship conference and networking occasion.

WHAT'S NEW IN 2020 ?

The jury is looking to award Gold, Silver and Bronze to the 3 best cases in two categories.

Best Sponsorship by Sponsorium GOLD, SILVER, BRONZE
Best Sponsorship Activation GOLD, SILVER, BRONZE
Best of Belgium
“Coup de Coeur” of the Jury

The best Gold winner will be chosen by the jury and the SponsorLive audience to represent Belgium in the European Sponsorship Association’s Best of Europe award held in London.

The 2020 nominees are:

Belfius – Belfius EuroHockey Championships
Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht
ENGIE Electrabel & S.M.A.K. Museum – S.M.A.K. Moves
Ethias – Hotel Mama by Ethias
ING – Re-Charge Your Senses At Tomorrowland With ING
Loterie Nationale – Lotto Art
Stop Darmkanker – Juwelen Met Een Grote Boodschap

2020 Best Sponsorship by Sponsorium:
Gold: Belfius – Belfius EuroHockey Championships
Silver: Loterie Nationale – Lotto Art
Bronze: ENGIE Electrabel & S.M.A.K. Museum – S.M.A.K. Moves

2020 Coup de Coeur of the Jury:
Stop Darmkanker – Juwelen Met Een Grote Boodschap

JURY

Stephan Salberter

President of the jury
Sophie Morris

Strategic Marketing & Sponsorship Consultant
Arnaud Debisschop

Business Development Director
Jos Verschueren

Director Sports Management
Karim Debbah

Client Service Director at Mediacom
Jérôme Bouchat

Commercial Director Nielsen Sports
Anne Vierstraete

Managing Director, Partnerships and Sponsoring at Art Brussels

ENTER YOUR CASE!

LAST YEAR'S WINNERS

Best Sponsorship

Gold: AG Insurance – AG Antwerp 10 Miles & Marathon
Silver: ING – ING Music
Bronze: AG Insurance – Stop Darmkanker

Best Sponsorship Activation

Gold: ING – ING Red
Silver: BNP Paribas Fortis – Purple Cam
Bronze: Carrefour – We Stick #REDTOGETHER

Best of Belgium

ING – ING Red

Coup de Coeur du Jury

Belfius – New strategy