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AWARDS

THE STORY SO FAR

The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.

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2015

In 2015, a dedicated conference, SponsorLive, was added to the programme and has quickly become a leading industry gathering, attracting top speakers from big brands and rightsholders.

2018

2018 saw the move to a bigger venue in Brussels, 180 participants (from 100 in 2017) and an exceptional line up of international speakers and inspiring case studies.

2019

In 2019 SponsorLive and the European Sponsorship Association (ESA) joined forces to create Europe’s premier sponsorship conference and networking occasion.

WHO ARE THE 2021 WINNERS ?

Best Sponsorship by Sponsorium:
Gold: ING – Manager of the Year – Do your thing
Silver: BNP Paribas Fortis – Queen Elisabeth Competition: 30 Years of Passion
Bronze: AG – AG Musette

Coup de Coeur of the Jury:
AG – Fighting Loneliness Together

Best of Belgium:

ING – Manager of the Year – Do your thing

JURY

Alain De Greef

President of the Jury 2021 - Chief Operating Officer at Seaters
Sophie Morris

Strategic Marketing & Sponsorship Consultant
Arnaud Debisschop

Managing Director Sportcom
Jos Verschueren

Director Sports Management
Jérôme Bouchat

Commercial Director Nielsen Sports
Barbara Stevens

Managing Director at We People
Radjiny Schiltz

Strategic Communication Management
Filip Waegemans

Sponsorship & partnership expert
Suyin Aerts

Presenter & entrepreneur

ENTER YOUR CASE!

2019 WINNERS

Best Sponsorship

Gold: AG Insurance – AG Antwerp 10 Miles & Marathon
Silver: ING – ING Music
Bronze: AG Insurance – Stop Darmkanker

Best Sponsorship Activation

Gold: ING – ING Red
Silver: BNP Paribas Fortis – Purple Cam
Bronze: Carrefour – We Stick #REDTOGETHER

Best of Belgium

ING – ING Red

Coup de Coeur du Jury

Belfius – New strategy