THE STORY SO FAR
The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.
AWARDS
BEST SPONSORSHIP ACTIVATION
Voted by the Jury
Best Sponsorship Activation – Gold
Best Sponsorship Activation – Silver
Best Sponsorship Activation – Bronze
BEST SPONSORSHIP STRATEGY
Voted by the Jury
Best Sponsorship Strategy – Gold
Best Sponsorship Strategy – Silver
Best Sponsorship Strategy – Bronze
COUP DE COEUR
Voted by the public during SponsorLive
JURY
Carine Dewier
Partnership Manager at Proximus
Christine De Vos
Head of Partnerships at BOIC
Delphine Baise
Founder and Managing Director at Spring yellow
Filip Waegemans
Sponsorship Expert at SKAUT
Hannelore Botterman
Sponsorship Marketeer at LIDL
Jos Verschueren
VUB
Marko Heijl
Sports marketing & corporate communications at Soudal
Olek Kazimirowski
Managing Director at Paralympic Team Belgium
Peter Maris
Head of Brand Activation at Ethias
Piet Van Baeveghem
Secretary General at The European Lotteries
Sophie Detremmerie
Business Director at Gent Festival Van Vlaanderen
Wouter Proot
Partnership Director at RSC Anderlecht
WHO WERE THE 2024 WINNERS?
Best of Belgium
Soudal – T-Rex Vuelta
Best Sponsorship Activation by Sponsorium
Bronze : National Lottery – Road to Paris
Silver : ING – Wunderbar
Gold : Soudal – T-Rex Vuelta
Coup de Coeur
Jules Destrooper – Bite the medal
Best Sponsorship Strategy
Gold: Proximus – Creating value for the local Belgian cycling ecosystem through technology
Silver: Delhaize – Team Belgium – Paris 2024
Bronze: AG – AG Insurance – Soudal Cycling Team