THE STORY SO FAR
The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.
AWARDS
BEST SPONSORSHIP ACTIVATION
Voted by the Jury
Best Sponsorship Activation – Gold
Best Sponsorship Activation – Silver
Best Sponsorship Activation – Bronze
BEST SPONSORSHIP STRATEGY
Voted by the Jury
Best Sponsorship Strategy – Gold
COUP DE COEUR
Voted by the public during SponsorLive
JURY
Frija Leunens
Head of Brand Activations and Verbal Identity at AG Insurance
Yves De Voeght
President Jury
Kenneth Bornauw
CEO Non-Sports RSCA
Gessica Celestri
Senior Manager at The Coca-Cola Company
Filip Waegemans SKAUT
Sponsorship & partnership expert
Griet Byl
Chief Editor at Media Marketing
Jos Verschueren
Director Sports, Esports & Cycling Management
Erhard Jacquemyns
Account Director at The Event Pilots
Arnaud Pitz
Creative Director at egghunter
Christine De Vos
Partnerships Manager BOIC
WHO WERE THE 2022 WINNERS?
Best Sponsorship Strategy
Gold : Skoda – WeLoveCycling
Best Sponsorship
Bronze : Napoleon Games – The Biggest Fan
Silver : Proximus – Les Ardentes
Gold : Ethias – Hotel Mama
Coup de Coeur of the Jury:
Eleven/DAZN – History Untold