THE STORY SO FAR
The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.
AWARDS
BEST SPONSORSHIP ACTIVATION
Voted by the Jury
Best Sponsorship Activation – Gold
Best Sponsorship Activation – Silver
Best Sponsorship Activation – Bronze
BEST SPONSORSHIP STRATEGY
Voted by the Jury
Best Sponsorship Strategy – Gold
COUP DE COEUR
Voted by the public during SponsorLive
JURY

Frija Leunens
Head of Brand Activations and Verbal Identity at AG Insurance

Yves De Voeght
President Jury

Kenneth Bornauw
CEO Non-Sports RSCA

Gessica Celestri
Senior Manager at The Coca-Cola Company

Filip Waegemans SKAUT
Sponsorship & partnership expert

Griet Byl
Chief Editor at Media Marketing

Jos Verschueren
Director Sports, Esports & Cycling Management

Erhard Jacquemyns
Account Director at The Event Pilots

Arnaud Pitz
Creative Director at egghunter

Christine De Vos
Partnerships Manager BOIC
WHO WERE THE 2022 WINNERS?
Best Sponsorship Strategy
Gold : Skoda – WeLoveCycling
Best Sponsorship
Bronze : Napoleon Games – The Biggest Fan
Silver : Proximus – Les Ardentes
Gold : Ethias – Hotel Mama
Coup de Coeur of the Jury:
Eleven/DAZN – History Untold