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AWARDS

THE STORY SO FAR

The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.

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2015

In 2015, a dedicated conference, SponsorLive, was added to the programme and has quickly become a leading industry gathering, attracting top speakers from big brands and rightsholders.

2018

2018 saw the move to a bigger venue in Brussels, 180 participants (from 100 in 2017) and an exceptional line up of international speakers and inspiring case studies.

2019

In 2019 SponsorLive and the European Sponsorship Association (ESA) joined forces to create Europe’s premier sponsorship conference and networking occasion.

WHO ARE THE 2020 WINNERS ?

2020 Best Sponsorship by Sponsorium:
Gold: Belfius – Belfius EuroHockey Championships
Silver: Loterie Nationale – Lotto Art
Bronze: ENGIE Electrabel & S.M.A.K. Museum – S.M.A.K. Moves

2020 Coup de Coeur of the Jury:
Stop Darmkanker – Juwelen Met Een Grote Boodschap

2020 Best Sponsorship Activation:

Gold: Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht
Silver: Ethias – Hotel Mama by Ethias
Bronze: ING – Re-Charge Your Senses At Tomorrowland With ING

2020 Best of Belgium presented by Nielsen Sports:

Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht

JURY

Stephan Salberter

President of the jury
Sophie Morris

Strategic Marketing & Sponsorship Consultant
Arnaud Debisschop

Business Development Director
Jos Verschueren

Director Sports Management
Karim Debbah

Client Service Director at Mediacom
Jérôme Bouchat

Commercial Director Nielsen Sports
Anne Vierstraete

Managing Director, Partnerships and Sponsoring at Art Brussels

ENTER YOUR CASE!

LAST YEAR'S WINNERS

Best Sponsorship

Gold: AG Insurance – AG Antwerp 10 Miles & Marathon
Silver: ING – ING Music
Bronze: AG Insurance – Stop Darmkanker

Best Sponsorship Activation

Gold: ING – ING Red
Silver: BNP Paribas Fortis – Purple Cam
Bronze: Carrefour – We Stick #REDTOGETHER

Best of Belgium

ING – ING Red

Coup de Coeur du Jury

Belfius – New strategy