THE STORY SO FAR
The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.
2015
In 2015, a dedicated conference, SponsorLive, was added to the programme and has quickly become a leading industry gathering, attracting top speakers from big brands and rightsholders.
2018
2018 saw the move to a bigger venue in Brussels, 180 participants (from 100 in 2017) and an exceptional line up of international speakers and inspiring case studies.
2019
In 2019 SponsorLive and the European Sponsorship Association (ESA) joined forces to create Europe’s premier sponsorship conference and networking occasion.
WHO WERE THE 2021 WINNERS? ?
Best Sponsorship by Sponsorium:
Gold: ING – Manager of the Year – Do your thing
Silver: BNP Paribas Fortis – Queen Elisabeth Competition: 30 Years of Passion
Bronze: AG – AG Musette
Coup de Coeur of the Jury:
AG – Fighting Loneliness Together
Best of Belgium:
ING – Manager of the Year – Do your thing
2021 JURY
Alain De Greef
President of the Jury 2021 - Chief Operating Officer at Seaters
Sophie Morris
Strategic Marketing & Sponsorship Consultant
Arnaud Debisschop
Managing Director Sportcom
Jos Verschueren
Director Sports Management
Jérôme Bouchat
Commercial Director Nielsen Sports
Barbara Stevens
Managing Director at We People
Radjiny Schiltz
Strategic Communication Management
Filip Waegemans
Sponsorship & partnership expert
