THE STORY SO FAR
The Belgian Sponsorship Awards were launched in 2014 to reward excellent work and showcase Belgian’s best sponsorship case studies. The best case is chosen as Best of Belgium and entered into the European Sponsorship Association’s Best of Europe award held in London every year. So far Belgium has won two bronze medals for cases from ABInBev and ING.
2015
In 2015, a dedicated conference, SponsorLive, was added to the programme and has quickly become a leading industry gathering, attracting top speakers from big brands and rightsholders.
2018
2018 saw the move to a bigger venue in Brussels, 180 participants (from 100 in 2017) and an exceptional line up of international speakers and inspiring case studies.
2019
In 2019 SponsorLive and the European Sponsorship Association (ESA) joined forces to create Europe’s premier sponsorship conference and networking occasion.
WHO WERE THE 2020 WINNERS ?
2020 Best Sponsorship by Sponsorium:
Gold: Belfius – Belfius EuroHockey Championships
Silver: Loterie Nationale – Lotto Art
Bronze: ENGIE Electrabel & S.M.A.K. Museum – S.M.A.K. Moves
2020 Coup de Coeur of the Jury:
Stop Darmkanker & AG Insurance – Juwelen Met Een Grote Boodschap
2020 Best Sponsorship Activation:
Gold: Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht
Silver: Ethias – Hotel Mama by Ethias
Bronze: ING – Re-Charge Your Senses At Tomorrowland With ING
2020 Best of Belgium presented by Nielsen Sports:
Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht
JURY
More jury members will be announced soon
Alain De Greef
President of the Jury 2021 - Chief Operating Officer at Seaters
Sophie Morris
Strategic Marketing & Sponsorship Consultant
Arnaud Debisschop
Business Development Director
Jos Verschueren
Director Sports Management
