Belgian Sponsorship Awards : Ethias and Skoda take the gold
The winners of the ninth edition of the Belgian Sponsorship Awards have been announced. The professional jury, chaired by Yves De Voeght, selected four winners, including two Gold awards for Skoda with “We Love Cycling” (Strategy) and Ethias for “Hotel Mama” (Activation). The latter will also represent Belgium at the European edition of the awards.
On the other hand, Proximus clinched the Silver award with “Les Ardentes,” and Napoleon Games secured the Bronze with its campaign ‘Biggest Fan” (Activation for both as well).
The Public Choice Award went to Eleven’s “History Untold.”
Yves De Voeght reflects positively on this ninth edition, stating, “The pre-selected cases were more diverse than last year, and the winners highlighted entirely different approaches.” He mentions the pragmatic approach of Ethias, the technological strengths of Proximus, and the innovative contribution of Napoleon Games. The jury president also emphasizes the attention given to the connection between the brand’s purpose and sponsorship.