It is with great pleasure that we announce the nominees for the final round of the Belgian Sponsorship Awards. The selection process was a formidable task given the outstanding quality of the 25 submitted cases. Each of the 10 members of our esteemed jury undertook a meticulous evaluation, employing the following comprehensive criteria:

• Sponsorship Strategy
• Brand Fit & Activation
• Creativity
• Execution
• Results

Through a rigorous assessment, the jury members collectively derived a ranking that has led to the identification of the nominated cases.

The outstanding work of the following 10 nominated cases has impressed us all:

• Hotel Mama – Ethias
• History Untold – Eleven
• Les Ardentes Festival 2023 – Proximus
• ING Arena Renaming – ING
• Feel Like A Pro, Become A Pro – Continental Cycling Team
• The Biggest Fan – Napoleon Games
• Driven By Progress – Audi
• WeLoveCycling – Skoda
• How to Reach Gen Z and Gen Alpha? – Proximus
• Flip The Rules – Samsung

The nominees will now present their cases to the jury and to all attendees at SponsorLive Conference. Here they will compete for the following prestigious awards:

BEST SPONSORSHIP ACTIVATION

• Best Sponsorship Activation – Gold
• Best Sponsorship Activation – Silver
• Best Sponsorship Activation – Bronze

BEST SPONSORSHIP STRATEGY

• Best Sponsorship Strategy – Gold

COUP DE COEUR

• Voted by the public during conference

May the best win!