Jerome Bouchat has over 13 years of experience in sports marketing and sponsorship evaluation. He started at Sports Marketing Surveys where he managed key international & national accounts. After a few years, Sports Marketing Surveys & IFM Sports merged and Jerome became the Managing Director for France & Belgium. In 2012, he joined the Repucom Group as Managing Director for Belgium & Deputy MD for France. Throughout the years, he developed methods and tools to provide ROI/ROO models and research allowing clients to develop their sponsorship & commercial strategies. Jerome managed key international clients such as ASO (Tour de France, Dakar Rally, Cycling Classics), Renault (Formula 1), Bridgestone (MotoGP) & FedEx (Roland Garros, Heineken Cup, ATP) as well as major Belgian companies (KBVB-URBSFA, Golazo, BNP Paribas Fortis, Belfius, Telenet, Belgacom, Pro League clubs and more). He is now Commercial Director for Nielsen Sports in France & Benelux.