The full SponsorLive programme is now revealed. We welcome three new speakers to the line-up!

The nominees have now been announced. The jury, chaired by Stefan Salberter, has selected the best sponsorship projects for the sixth edition of the Belgian Sponsorship Awards.

We are pleased to announce the name of a new speaker: Tjitske Benedictus, Head of Sponsoring Events & Brand Activation at ING. Tjitske started her career in 1997 as a trainee at PostNL, where she had several managerial positions at

We are pleased to announce that Magda Lojszczyk, Head of Film and Music Partnerships at EE, joins the line-up of SponsorLive. She is an accomplished and driven marketer with over 15 years’ experience across the full brand marketing mix.

Martijn Van Eerde will show how Maui Jim uses sponsorship to punch above their weight in the hyper competitive sunglasses market. He will show how sponsorship helped build the brand and showcase its distinctive Hawaiian “Aloha Spirit”.

SponsorLive Network Lunch featured yesterday Proximus eSports specialist Stefaan Haerick, followed by an insightfull visit of the Proximus TV Studios.

Who better to kick off a session one of the hottest areas in sponsorship than Charlie Allen? An experienced marketeer with nearly 20 years’ experience of working across the media, sports & entertainment industry, Charlie headed up global commercial partnerships

Inclusion will be a key theme of SponsorLive and flying in to Brussels from New York will be Chris Frederick to tell the story of how he set out to remake New York City’s annual LGBT Pride Event into a

Ann Jacobsson, Partner at Heja, will present her work with the Swedish bread company Polarbröd.