NEWS

ING won the prestigious "Best of Belgium" trophy for its "Manager of the Year – Do your thing" sponsorship at the Belgian Sponsorship Awards, held this evening in Brussels. With this award, ING will have the privilege of representing Belgium

Take a look at the description of our 14 nominees in the category Best Sponsorship.

The programme of SponsorLive 2021 has been revealed! Discover it now.

Attendees from Belgium should present a Covid Safe Ticket which is available via the app CovidSafeBE.

The nominees are now revealed! The jury, chaired by Alain De Greef, selected the best sponsorship projects for the seventh edition of the Belgian Sponsorship Awards.

We are delighted to announce our first speaker: James Rothwell, Head of Marketing for the EMEA at TikTok, a voice in sports marketing and sponsorship. He will be joined by Louise Bach, Head of Global Sponsorships at Carlsberg.

The awards will showcase and reward the best Belgian sponsorships of 2020 and 2021. For the 7th edition of the awards we are delighted to announce our new President of the Jury, Alain De Greef, COO of Seaters and former

BEST OF BELGIUM AND BEST ACTIVATION GOLD: Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht A small sponsor of RSC Anderlecht, Brussels Ketjep a young enterprise making premium sauces, partnered with the club to launch a unique sauce

We are delighted to announce the winner of the Best Sponsorship Activation and the Best of Belgium presented by Nielsen Sports. The winner of the case judged Best of Belgium will have the privilege of representing Belgium at the next

Brussels Ketjep – The MAUVE Sauce: Brussels Ketjep & RSC Anderlecht A small sponsor of RSC Anderlecht, Brussels Ketjep and the club launched a unique sauce with true purple colours. The MAUVE sauce. The objectives for both brands were clear from

We are very pleased to announce today the shortlist of nominees competing to win our concluding award the Best Sponsorship Activation trophy. This week, we will also be announcing the winner of the Best of Belgium award presented by Nielsen

BEST SPONSORSHIP by SPONSORIUM GOLD - Belfius – Belfius EuroHockey Championships From its unique position as a public bank, in 2019 Belfius opted for a new sponsorship strategy. For this they received the "Coup de Coeur" trophy at the Belgian Sponsorship

We are pleased to announce the winner of the Best Sponsorship by Sponsorium award. We also reveal the winner of the Coup de Coeur of the Jury. Start the video to watch Stephan Salberter, President of the Jury, announcing the winners. We

Belfius – Belfius EuroHockey Championships From its unique position as a public bank, in 2019 Belfius opted for a new sponsorship strategy. For this they received the "Coup de Coeur" trophy at the Belgian Sponsorship Awards in 2019. Whereas in the

We are pleased today to announce the shortlist of nominees in the category Best Sponsorship by Sponsorium. Watch our presentation video to discover the nominees: This Thursday 26th November, we are going to announce the winner of the category. We will also

The 2020 edition of SponsorLive: The European Sponsorship Association Summit conference, originally due to take place at Docks Dome Brussels on 12th March 2020 but postponed due to the Covid-19 crisis, has now been rescheduled to 8th October 2021, at

ESA is pleased to launch its 2020 Sponsorship Market Overview, revealing that Europe's total sponsorship by volume rose 1.9% last year, to a record €30.69 billion.

In the light of the developing situation around Covid-19 it has been decided by the European Sponsorship Association (ESA) that SponsorLive: European Sponsorship Association Summit and the Belgian Sponsorship Awards, scheduled for Thursday 12th March 2020 in Brussels, will now

With just one week to go, the last places are still available for SponsorLive, the European Sponsorship Association Summit which takes place in Brussels on Thursday 12th March!

The full SponsorLive programme is now revealed. We welcome three new speakers to the line-up!

The nominees have now been announced. The jury, chaired by Stephan Salberter, has selected the best sponsorship projects for the sixth edition of the Belgian Sponsorship Awards.

We are pleased to announce the name of a new speaker: Tjitske Benedictus, Head of Sponsoring Events & Brand Activation at ING. Tjitske started her career in 1997 as a trainee at PostNL, where she had several managerial positions at

We are pleased to announce that Magda Lojszczyk, Head of Film and Music Partnerships at EE, joins the line-up of SponsorLive. She is an accomplished and driven marketer with over 15 years’ experience across the full brand marketing mix.

Martijn Van Eerde will show how Maui Jim uses sponsorship to punch above their weight in the hyper competitive sunglasses market. He will show how sponsorship helped build the brand and showcase its distinctive Hawaiian “Aloha Spirit”.

SponsorLive Network Lunch featured yesterday Proximus eSports specialist Stefaan Haerick, followed by an insightfull visit of the Proximus TV Studios.

Who better to kick off a session one of the hottest areas in sponsorship than Charlie Allen? An experienced marketeer with nearly 20 years’ experience of working across the media, sports & entertainment industry, Charlie headed up global commercial partnerships

Inclusion will be a key theme of SponsorLive and flying in to Brussels from New York will be Chris Frederick to tell the story of how he set out to remake New York City’s annual LGBT Pride Event into a

Ann Jacobsson, Partner at Heja, will present her work with the Swedish bread company Polarbröd.

We are delighted to welcome Nathalie Lam Head of Global Sponsorship at Philips. Nathalie is a passionate advocate of diversity, a key theme of the conference and she is sure to show us just how powerful sponsorship can be. Her

This year we will build on our tradition of dynamic and lively presentations, panels and interviews featuring some of the biggest brands and names in sponsorship.