ESA is pleased to launch its 2020 Sponsorship Market Overview, revealing that Europe's total sponsorship by volume rose 1.9% last year, to a record €30.69 billion.

In the light of the developing situation around Covid-19 it has been decided by the European Sponsorship Association (ESA) that SponsorLive: European Sponsorship Association Summit and the Belgian Sponsorship Awards, scheduled for Thursday 12th March 2020 in Brussels, will now

With just one week to go, the last places are still available for SponsorLive, the European Sponsorship Association Summit which takes place in Brussels on Thursday 12th March!

The full SponsorLive programme is now revealed. We welcome three new speakers to the line-up!

The nominees have now been announced. The jury, chaired by Stephan Salberter, has selected the best sponsorship projects for the sixth edition of the Belgian Sponsorship Awards.

We are pleased to announce the name of a new speaker: Tjitske Benedictus, Head of Sponsoring Events & Brand Activation at ING. Tjitske started her career in 1997 as a trainee at PostNL, where she had several managerial positions at

We are pleased to announce that Magda Lojszczyk, Head of Film and Music Partnerships at EE, joins the line-up of SponsorLive. She is an accomplished and driven marketer with over 15 years’ experience across the full brand marketing mix.

Martijn Van Eerde will show how Maui Jim uses sponsorship to punch above their weight in the hyper competitive sunglasses market. He will show how sponsorship helped build the brand and showcase its distinctive Hawaiian “Aloha Spirit”.

SponsorLive Network Lunch featured yesterday Proximus eSports specialist Stefaan Haerick, followed by an insightfull visit of the Proximus TV Studios.

Who better to kick off a session one of the hottest areas in sponsorship than Charlie Allen? An experienced marketeer with nearly 20 years’ experience of working across the media, sports & entertainment industry, Charlie headed up global commercial partnerships