close up photo of the trophies on stage

ING and AG Insurance big winners at the 2019 ceremony

ING won the “Best of Belgium” trophy for its “ING Red” project at the Belgian Sponsorship Awards, held in Brussels. AG Insurance also shone in the “Best Sponsorship” category with its sponsorship of the AG Antwerp 10 Miles & Marathon.

The Belgian Sponsorship Awards took place on Thursday 28th March 2019 at the Docks Dome at the close of the SponsorLive: European Sponsorship Association Summit conference. ING won the prestigious “Best of Belgium” award with ING Red. Sponsor of the Red Devils since 2010 this activation revolves around Red, the official mascot of the national team, who was even present during the ceremony!

Among the other winners and awards awarded by the Jury of the Belgian Sponsorship Awards, chaired by Stéphan Salberter:

SPONSORIUM BEST SPONSORSHIP
  • GOLD Trophy: AG Insurance – Antwerp AG 10 Miles & Marathon
  • SILVER Trophy: ING – ING Music
  • BRONZE Trophy: AG Insurance – Stop Darmkanker
BEST SPONSORSHIP ACTIVATION
  • GOLD Trophy: ING – ING Red
  • SILVER Trophy: BNP Paribas Fortis – Purple Cam
  • BRONZE Trophy: Carrefour – We Stick #REDTOGETHER
Coup de Coeur du Jury
  • BELFIUS – New strategy

The Belgian Sponsorship Awards ceremony and SponsorLive attracted nearly 250 people from all over Europe. Several big names in the sector were present such as Christian Voigt (International Olympic Committee), Laurent Lachaux (Tour de France / ASO), Rhys Beer (Facebook), Arnaud Hanset (AbInBev) and many others…

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