Adam Lee

Adam Lee is Group Sponsorship strategy and planning Director for Barclays. With nearly 20 years of working with brands to develop and deliver activations and sponsorships, Adam now oversees Barclays and Barclaycard sponsorships across football, entertainment, the Arts and Pride. 2019 saw Barclays become the headline sponsor of the FA Women’s Super League – Adam will explain why for Barclays’ it’s All to Play For and how they built the sponsorship from grassroots up.