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SPONSORLIVE

ABOUT

Great Brands

Past speakers include: IOC, UEFA, Nissan, Lidl, McLaren, Bridgestone, Facebook, BNP Paribas, Heineken, Mastercard…

Great Networking

Meet and share experiences with delegates and speakers from all over Europe.

Great programme

SponsorLive is no ordinary conference. A dynamic day of outstanding content gets you ahead of future trends that will bring even more changes and opportunities.

CONFERENCE SCHEDULE

12th March 2020

Morning

9AM – 9:30AM

Check-in & Welcome

9:30AM – 1PM

Opening & Exclusive Preview of ESA’s 2020 Sponsorship Trends ReportAndy Westlake, Chairman, ESA

Building Inclusive SponsorshipNathalie Lam, Head of Global Sponsorship, Philips Global

Case Study: Polarbrod. Join Us Outdoors! Gold Medal Winner Best of Sweden & ESA Best of Europe AwardAnn Jacobsson, Heja!

Innovating in Entertainment SponsorshipMagda Lojszczyk, Head of Film & Music Partnerships, EE

Making the Most From SponsorshipTjitske Benedictus Head of Sponsoring Events & Brand Activation, ING (NL)

12th March 2020

Afternoon

1PM – 2PM

Network lunch

2PM – 6PM

Investing in Women’s Sport and InclusionAdam Lee, Group Sponsorship Strategy and Planning Director, Barclays

Case Study: Sunshine Sponsorship Maui Jim Martijn Van Eerde, Director Marketing EU, Maui Jim

eSports TodayCharlie Allen, Director Global Brand Partnerships, ESL

Panel Discussion moderated by Conrad Wiacek, Head of Analysis, Sportcal

Take Pride in SponsorshipChris Frederick, NYC Pride & Director of Global Events, Out Leadership

The Business of Football SponsorshipTom Boyle, Head of Partnership Marketing (EMEA), Manchester City

12th March 2020

Evening

6PM – 6:30PM

Belgian Sponsorship Awards ceremony

6:30PM – 8PM

Drinks reception and walking dinner

9PM – 11PM

ESA Afterparty at La Chaloupe d’Or (Brussels)

 

*programme subject to change

96%

Attendee Satisfaction

90%

Say Great Value

56%

Growth YOY

14

Countries Represented

OUR SPEAKERS

MORE SPEAKERS COMING SOON

Nathalie Lam

Head of Global Sponsorship at Philips Global
Ann Jacobsson

Strategist and partner at Heja!
Chris Frederick

NYC Pride - Out Leadership
Charlie Allen

Global Brand Partnerships - ESL Gaming
Magda Lojszczyk

Head of Film and Music Partnerships at EE
Martijn van Eerde

Director Marketing EU of Maui Jim
Tjitske Benedictus

Tjitske Benedictus, Head of Sponsoring Events & Brand Activation at ING NL
Andy Westlake

Chairman of ESA
Axel Lintermans

Vice President - Head of Sponsorships Europe Mastercard
Tom Boyle

Head of Partnership Marketing (EMEA) at Manchester City (City Football Group)
Adam Lee

Group Sponsorship Strategy and Planning Director at Barclays

LOCATION & ACCOMODATION