SponsorLive, the annual summit of the European Sponsorship Association, has attracted two new keynote speakers Nicolas Macé and Hannah Hill. On Thursday 5 December, they will give their keynote at the SponsorLive Conference at the AG Campus in Brussels. Afterwards, the Belgian Sponsorship Awards will be presented for the tenth time. 16 sponsorship cases have been nominated for these awards. All cases will be presented in detail during SponsorLive. Tickets for this unique networking event are on sale on the SponsorLive website.

Nicolas Macé was Visa’s Paris Olympic and Paralympic Games Program Director; Hannah Hill is Head of Brand and Sponsorship at Axi. They join the previously announced Edgar Jorissen (former VP and General Manager of Nike Mens EMEA) as keynote speakers at the SponsorLive Conference.

During this conference, the 16 best Belgian sponsorship cases of 2024 will also be presented in detail to the public and the jury, chaired by Marc Frederix. The nominees are divided into two categories: Best Sponsorship Activation and Best Sponsorship Strategy. On 22 November, the nominated cases – eight in each category – can already present themselves to the jury for the first time.

‘Activation’ nominees:

• AG – Sundo sunscreen dispensers
• Telenet – Fan Nights
• Telenet – Halftime Smile
• ING – Wunderbar
• National Lottery – Road to Paris
• Soudal – T-Rex Vuelta
• Ethias – Fix your Fail
• Jules Destrooper – Bite the Medal Campaign

‘Strategy’ nominees:

• AG – AG insurance – Soudal Cycling Team
• AG – Create CX to generate love for your brand
• Delhaize – Team Belgium – Paris 2024
• Proximus – Creating value for Belgian cycling ecosystem through technology
• ING – Wunderbar
• Degroof Petercam – Precious. Partnerships. Art
• Degroof Petercam – Precious. Partnerships. Golf
• Ethias – ‘Ge moet just niks, wel veilig fietsen’ Ethias x Wout van Aert

On 5 December, the winners of the 2024 Belgian Sponsorship Awards will be unveiled during a dinner show at the AG Campus in Brussels, following the SponsorLive Conference. They are up for winning a Gold, Silver or Bronze trophy, awarded by a jury of experts. There is also the Coup de Coeur, whose laureate is chosen by the audience attending the conference.

Anyone who wants to can attend the tenth edition of SponsorLive and the presentation of the Belgian Sponsorship Awards. It is an unmissable networking event for all sponsorship professionals in Europe and for clubs and federations. There are various ticket packages: the conference only, the conference + the awards ceremony, with or without dinner, …

Sponsorlive and the presentation of the Belgian Sponsorship Awards will take place at the AG Campus in Brussels on Thursday 5 December from 1pm.