SPONSORLIVE

ABOUT

Great Brands

Past speakers include: IOC, UEFA, Nissan, Lidl, McLaren, Bridgestone, Facebook, BNP Paribas, Heineken, Mastercard…

Great Networking

Meet and share experiences with delegates and speakers from all over Europe.

Great programme

SponsorLive is no ordinary conference. A dynamic day of outstanding content gets you ahead of future trends that will bring even more changes and opportunities.

CONFERENCE SCHEDULE 2020

12th March 2020

Morning

10AM – 11AM

Check-in & Welcome

11:00AM – 12:30PM

Opening & Exclusive Preview of ESA’s 2020 Sponsorship Trends Report – Andy Westlake, Chairman, ESA

Building Inclusive Sponsorship – Nathalie Lam, Head of Global Sponsorship, Philips Global

Case Study: Polarbrod. Join Us Outdoors! Gold Medal Winner Best of Sweden & ESA Best of Europe Award – Ann Jacobsson, Heja!

12th March 2020

Afternoon

12:30PM – 2PM

Network lunch

2PM – 6PM

Innovating in Entertainment Sponsorship – Magda Lojszczyk, Head of Film & Music Partnerships, EE

Investing in Women’s Sport and Inclusion – Adam Lee, Group Sponsorship Strategy and Planning Director, Barclays

eSports Today – Charlie Allen, Director Global Brand Partnerships, ESL

Followed by a discussion moderated by Richard Denton – Academic Director of the Johan Cruyff Institute Amsterdam, with Charlie Allen and Bruno Bouniton, Content Strategist – Proximus

Making the Most From Sponsorship – Tjitske Benedictus Head of Sponsoring Events & Brand Activation, ING NL

Take Pride in Sponsorship – Chris Frederick, NYC Pride & Director of Global Events, Out Leadership

12th March 2020

Evening

6PM – 6:30PM

Belgian Sponsorship Awards ceremony

6:30PM – 8PM

Drinks reception and walking dinner

9PM – 11PM

ESA Afterparty at La Chaloupe d’Or (Brussels)

*programme subject to change

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Attendee Satisfaction

90%

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56%

Growth YOY

Countries Represented

OUR SPEAKERS

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LOCATION & ACCOMODATION

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SPONSORLIVE

ABOUT

Great Brands

Great Networking

Great programme

CONFERENCE SCHEDULE 2020

Morning

Afternoon

Evening

Attendee Satisfaction

Say Great Value

Growth YOY

Countries Represented

OUR SPEAKERS

Nathalie Lam

Head of Global Sponsorship at Philips Global

Ann Jacobsson

Strategist and partner at Heja!

Chris Frederick

NYC Pride - Out Leadership

Charlie Allen

Global Brand Partnerships - ESL Gaming

Magda Lojszczyk

Head of Film and Music Partnerships at EE

Tjitske Benedictus

Tjitske Benedictus, Head of Sponsoring Events & Brand Activation at ING NL

Andy Westlake

Chairman of ESA

Axel Lintermans

Vice President - Head of Sponsorships Europe Mastercard

Adam Lee

Group Sponsorship Strategy and Planning Director at Barclays

LOCATION & ACCOMODATION

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