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SPONSORLIVE

CONFERENCE SCHEDULE 2021

8th October 2021

Morning

10AM – 11AM

Check-in & Welcome coffee

11:00AM – 12:30PM

Opening Address – Andy Westlake, Chairman European Sponsorship Association

Snapshot of The Latest Sponsorship Trends in Europe – Sophie Morris, Director ESA

Building Inclusive Sponsorship – Nathalie Lam, Head of Global Sponsorship Philips Global

Leveraging an Olympic sponsorship in the Benelux – Paul Möller, Head of Communications Allianz Benelux

8th October 2021

Afternoon

12:30PM – 2:15PM

Network Lunch

2:15PM – 5:00PM

Carlsberg & Liverpool – Louise Bach, Head of Global Sponsorship Carlsberg Breweries

The NN Running Sponsorship Story – Remco Barbier, CEO Golazo Nederland, & Richard Denton, Academic Director, Johan Cruyff Institute

Does Sponsorship Deliver? The CEO’s View – with Dirk Coorevits CEO Soudal, Annick Vincenty CEO Alken Maes, Ignace Van Doorselaere CEO Neuhaus

SponsorLive: Key Takeaways

8th October 2021

Evening

5:00PM – 6PM

Belgian Sponsorship Awards ceremony

6PM – 7:30PM

Drinks, Zakouskis and music

*Event timings and content subject to change

96%

Attendee Satisfaction

90%

Say Great Value

56%

Growth YOY

14

Countries Represented

OUR SPEAKERS

MORE SPEAKERS COMING SOON

Nathalie Lam

Head of Global Sponsorship at Philips Global
Sophie Morris

Strategic Marketing & Sponsorship Consultant
Andy Westlake

Chairman of ESA
Louise Bach

Head of Global Sponsorships at Carlsberg Group
Paul Moller

Head of Communications at Allianz Benelux
James Rothwell

Head of Marketing, Europe, Middle East and Africa TikTok
Remco Barbier

CEO Golazo Nederland
Annick Vincenty

CEO Alken Maes
Dirk Coorevits

CEO Soudal
Richard Denton

Academic Director at Johan Cruyff Institute

LOCATION & ACCOMODATION