SPONSORLIVE

CONFERENCE SCHEDULE 2022 (Provisional and subject to change)

Program

09:30

Check-in/networking

10:30

Opening & Welcome

Suyin Aerts MC

10:35

Latest Trends in European Sponsorship

Andy Westlake Chairman European Sponsorship Association

10:55

Why Hotel Sponsorship doesn’t work….. at least the way we think it should…

Stuart Wareman Global SVP for Experiences, Events & Sponsorships Accor

11:30

Break/networking

11:50

Winning With Women’s Football

Valentine Snoeren. Lead Sponsorships Manager Women’s Football at Just Eat Takeaway.com

12:20

Eredivisie & eSports. Connecting fans & brands

Arnoud Schonis Project Manager Eredivisie and Mark Versteegen Head of Sponsorship KPN and Director KPN Mooiste Contact Fonds

13:00

Lunch/networking

14:00

Understanding fans & sponsors present and future

Tom Boyle VP, Global Partnerships Marketing & Operations at City Football Group/Manchester City Football Club

14:40

Big Ideas From Small Countries : SSE Airtricity

Leanne Sheill Marketing Manager SSE Airtricity Eco Explorers Club ESA Best of Europe Silver Winner 2022

15:10

Break/networking

15:40

Arts & Sports Sponsorship. Not so different after all?

Gilles Ledure Directeur Général Flagey and Tom Guetens Head of Sponsoring & Partnerships BNP Paribas Fortis. Then discussion moderated by Suyin

16:20

Big Ideas From Small Countries : Lidl Slovenia

Tina Cipot Head of Corporate Communication Lidl Slovenia & Majda Kocar Marketing Officer Slovenian Paralympic Committee. I’m Missing Nothing campaign ESA Best of Europe Silver Winner 2022

16:50

Panel: Sponsorship 3 Years From Now. Predictions and tips from the experts

Jeroen Vermeiren ELEVEN, Stuart Wareman ACCOR, Tom Boyle City Football Group, Valentine Snoeren Just Eat Takeaway.com + Moderator: Sophie Morris Board Director ESA

17:30

Belgian Sponsorship Awards

18:30

Drinks

96%