SPONSORLIVE

Check-in & Welcome coffee

Opening Address – Andy Westlake, Chairman European Sponsorship Association

Snapshot of The Latest Sponsorship Trends in Europe – Sophie Morris, Director ESA

Building Inclusive Sponsorship – Nathalie Lam, Head of Global Sponsorship Philips Global

Leveraging an Olympic sponsorship in the Benelux – Paul Möller, Head of Communications Allianz Benelux

Network Lunch

Carlsberg & Liverpool – Louise Bach, Head of Global Sponsorship Carlsberg Breweries

The NN Running Sponsorship Story – Remco Barbier, CEO Golazo Nederland, & Richard Denton, Academic Director, Johan Cruyff Institute

Does Sponsorship Deliver? The CEO’s View – with Dirk Coorevits CEO Soudal, Annick Vincenty CEO Alken Maes, Ignace Van Doorselaere CEO Neuhaus

SponsorLive: Key Takeaways

Belgian Sponsorship Awards ceremony

Drinks, Zakouskis and music