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SponsorLive

PROGRAM

13:00 : Doors Open – Welcome Drink

14:00 : Welcome by Sophie Morris – Chair European Sponsorship Association

14:15 : Keynote – TBC

14:45 : 5 nominated cases for the Best Sponsorship Activation

15:35 : BREAK – Small Snack

16:00 : Round table discussion – Sport & Influence – When athletes become media brands.

16:30 : 5 nominated cases for the Best Sponsorship Strategy & “Coup de Cœur” voting

17:20 : BREAK – Small Snack

17:50 : Round table discussion – TBC

18:50 : BREAK – Walking Dinner & Networking

20:00 : Keynote – Artificial Intelligence & Sponsorship – AI as the new creative partner.

20:30 : Belgian Sponsorship Awards

20:45 : Networking

22:00 : End of Conference

Program

13:00

Doors Open – Welcome Drink 

14:00

Welcome by Sophie Morris
Chair European Sponsorship Association

14:30

Keynote by Nicolas Macé – Visa

15:00

5 nominated cases for the Belgian Sponsorship Awards

  • Telenet – Telenet Fan Nights – Activation
  • Ethias – Fix Your Fail – Activation
  • Jules Destrooper – Bite the Medal Campaign – Activation
  • National Lottery – Road to Paris – Activation
  • Soudal – T-Rex Vuelta – Activation

15:50

BREAK

16:10

Keynote by Hannah Hill – Axi

16:40

5 nominated cases for the Belgian Sponsorship Awards:

  • Telenet – Halftime Smile – Activation
  • AG Insurance – Create CX to Generate love for your brand – Strategy
  • AG – Sundo Sunscreen Dispensers – Activation
  • ING – Wunderbar – Strategy
  • ING – Wunderbar – Activation

17:30

BREAK

17:50

Keynote by Edgar Jorissen – former VP/GP Nike Mens EMEA
Guest Speakers – Bas Timmer – Sheltersuit
Guest Speaker Jan van Hövell – Klabu

18:50

6 nominated cases for the Belgian Sponsorship Awards

  • Degroof Petercam – Precious. Partnerships. Art – Strategy
  • Degroof Petercam – Precious. Partnerships. Golf – Strategy
  • Ethias – Ge moet just niks, wel veilig fietsen. – Strategy
  • AG – AG Insurance – Soudal Cycling Team – Strategy
  • Delhaize – Team Belgium – Paris 2024 – Strategy
  • Proximus – Creating value for the local Belgian cycling ecosystem through technology – Strategy

20:00

Belgian Sponsorship Awards & seated dinner

22:00

Networking

23:00

End of Conference

96%

Attendee Satisfaction

90%

Say Great Value

56%

Growth YOY

14

Countries Represented

OUR SPEAKERS - Coming Soon

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