Lidl is much more than a supermarket. Its passion for a healthy lifestyle and strong connection with society are reflected in impactful partnerships with the biggest spring cycling classics in Flanders and Wallonia. International collaborations, including Lidl-Trek and UEFA, also form an integral part of the retailer’s communication strategy.

As Brand Partnership Manager, Hannelore is the driving force behind these projects in Belgium. Since 2012, she has grown alongside the brand, which has become an established name in the international cycling landscape. With her expertise in building bridges between elite sport and society at large, she brings a sharp and strategic perspective to this jury.