She is a generalist at the business and organisational side of festivals. A great focus is on building partnerships in the private and the public sector. She has seen the evolution of the sponsorship market towards cultural sponsorship delivering a true share of the marketing strategy of brands. Sophie has published articles for the Flemish Management Association on Marketing and Classical Orchestras and appears frequently in the media. She is also a teacher at the Bruges Business School for Culture Management. She’s a member of the board of The Festival Academy. From these positions she has a good perspective of the cultural sector in general.