Who is speaking at SponsorLive?

Who is speaking at SponsorLive?

Henry Pommet

Sponsorship Manager A.S.O.

As Sponsorship Manager at ASO, Henry has worked on amazing events such as Tour de France and La Vuelta. Both events supported by great international brands with amazing sponsorship activations.

Katie Cavanagh

Partnership Director AEG Presents

This summer, Amex stole the show at BST Hyde Park by revolutionising the festival fan experience. In the first year of partnership and supported by a multi-channel campaign, Amex created the biggest and most engaging brand activation ever on-site, wowing Cardmembers, fans, the media and AEG.

Amex and AEG have a longstanding relationship and heritage in bringing award-winning music experiences to global audiences, and identified BST Hyde Park as the perfect event to deliver on Amex’s challenging new strategic direction: engaging a younger Gen Z and Millennial audience to ultimately drive brand consideration amongst both Cardmembers and Prospects.

Together, Amex and AEG created a 360-degree activation that delivered ground-breaking enhancements to the fan experience at the biggest and most premium music festival in Europe – ultimately engaging over 200k fans and reaching over a billion more, demonstrating Amex’s “Powerful Backing” brand promise and driving substantial value across the entire business.

Jeremy Edwards


Activative is the leading provider of creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. Jeremy will present global sponsorship activation cases and explain which aspects turns an activation into success and what causes activations to flop.