As is tradition at SponsorLive, the winner of ESA’s Best of Europe Award will be on stage sharing their award-winning case.

Ann Jacobsson, Partner at Heja!, will present her work with the Swedish bread company Polarbröd.

Their innovative super-local “Join Us Outdoors” campaign was voted Sweden’s Best Sponsorship in 2018 and took ESA’s prestigious Best of Europe Award in 2019.

The ESA judges said “It’s often the brands aligned to high profile events/sports that tend to scoop up the awards, thanks to bigger budgets, greater awareness and bold amplification across multiple channels. Yet, this year’s Gold winner was humble, subtle and rooted in a very simple truth that tangibly demonstrated what the brand stood for”.